Google Ads & SEO Marketing Agency for Local Service Businesses
We build high-performance lead systems using Google Ads, Meta Ads, SEO and conversion-focused landing pages.
Trusted by HVAC, roofing and local service companies across the U.S.
Real Growth From Real Campaigns
Leads per month
284% increase in qualified leads
Cost per lead
63% reduction in acquisition cost
Revenue growth
Driven by higher volume & close rates
*Aggregate results across client campaigns. Individual results vary by industry and budget.
How We Scale Your Business
Strategy
- Market research
- Competitor analysis
- Targeting
Launch
- Google Ads
- Meta Ads
- Landing pages
Scale
- Optimization
- Conversion tracking
- Revenue growth
Full-Stack Marketing Services
Google Ads Management
We build and manage Google Ads campaigns targeting high-intent searches like 'AC repair near me' or 'roof replacement estimate.' Every campaign is structured around your service areas, optimized for conversions, and tracked from click to booked job. Our clients typically see a 3x to 5x return on ad spend within the first 90 days.
Meta Ads (Facebook & Instagram)
Geo-targeted Facebook and Instagram campaigns that put your business in front of homeowners in your service area. We use lookalike audiences, retargeting, and lead form ads to build a pipeline of warm prospects — then nurture them until they're ready to call. Ideal for building brand awareness alongside your Google Ads campaigns.
Local SEO & Google Business Profile
Rank higher in Google Maps and organic search results for your most valuable keywords. We optimize your Google Business Profile, build location-specific landing pages, implement technical SEO best practices, and create content that establishes your authority. SEO compounds over time, reducing your long-term dependence on paid advertising.
Landing Page Design & Optimization
Every ad click deserves a page built to convert. We design and A/B test landing pages with clear calls-to-action, fast load times, mobile-first layouts, and trust signals that turn visitors into leads. Our landing pages consistently convert at 2x to 3x the industry average for local service businesses.
Conversion Tracking & Analytics
Full-funnel attribution from ad click to booked job. We implement call tracking, form submission tracking, Google Analytics 4, and CRM integration so you know exactly which campaigns, keywords, and ads generate revenue. Real-time dashboards and weekly reports give you complete visibility into your marketing performance.
Email & Lead Nurture Campaigns
Not every lead converts on the first visit. Our automated email sequences re-engage prospects who showed interest but didn't book, nurture them with valuable content, and bring them back when they're ready. We also build reactivation campaigns for past customers to drive repeat business and referrals.
See How We Scale Local Businesses
The Challenge: A mid-sized HVAC company in Miami was generating only 18 leads per month through a mix of word-of-mouth referrals and a poorly managed Google Ads account. Their cost per lead was $127, and inconsistent lead quality made it difficult to maintain steady job flow or predictable revenue.
Our Strategy: We rebuilt their Google Ads campaigns from scratch — restructuring keyword targeting around high-intent emergency repair and installation searches, creating dedicated landing pages for each service line (AC repair, installation, maintenance), and implementing call tracking to measure every lead source. We also launched geo-targeted Meta retargeting campaigns to re-engage website visitors who didn't convert on their first visit.
The Timeline: Leads started increasing within the first two weeks. By month three, we had reduced cost per lead from $127 to $52 while doubling lead volume. By month six, the campaign was generating 69 qualified leads per month at $47 per lead — a 284% increase in leads and a 63% reduction in acquisition cost.
As a result, monthly revenue increased by approximately 189%, driven by higher lead volume, improved close rates, and a stronger mix of high-value service and installation jobs.
Results based on a real client engagement. Individual results may vary depending on market conditions, competition, and ad spend.
What Our Clients Say
"Roxfire tripled our leads in 4 months. Their Google Ads strategy completely changed our business."
"We went from struggling to find customers to having a full schedule every week. Best investment we've made."
"Transparent reporting, fast execution, and real results. Roxfire is the only agency that delivered on their promises. We went from 3 employees to 12 in under a year."
We're Obsessed With Your Results
Most agencies promise "brand awareness" and deliver vanity metrics. We promise leads and revenue — and we deliver. Every strategy, every campaign, every optimization is focused on one thing: your bottom line.
ROI Over Vanity Metrics
We measure success by revenue generated, not impressions or clicks.
Clear Reporting
Real-time dashboards and weekly reports you can actually understand.
Fast Execution
From strategy to launch in days, not months. Speed is our advantage.
Built for Scale
Systems designed to grow with you from $10K to $1M+ monthly spend.
No Long-Term Contracts
Month-to-month agreements. We earn your business every single month.
Who We Work With
Why Performance Marketing Works for Local Service Businesses
When a homeowner's air conditioner fails on a 95-degree day in Miami, they don't browse social media for recommendations. They pull out their phone and search "emergency AC repair near me." That single search represents the highest-intent moment in the entire buyer journey — a customer ready to pay for a solution right now. Performance marketing captures these moments at scale.
For local service businesses — HVAC contractors, roofing companies, cleaning services, restoration firms — the path from search to booked job is remarkably short. A homeowner searches, clicks an ad, sees a compelling landing page, and calls within minutes. Unlike brand-awareness campaigns that take months to show results, Google Ads puts your business in front of customers at the exact moment they need you. Our clients typically see their first qualified leads within 7 to 14 days of campaign launch.
Google Ads: Capture High-Intent Searches
Google Ads targets customers actively searching for your services. When someone types "roof replacement estimate" or "commercial cleaning service near me," your ad appears at the top of results. You only pay when they click — and because these searchers already have purchase intent, conversion rates for local service keywords typically range from 5% to 15%, far above the industry average.
Meta Ads: Build Awareness and Retarget
Facebook and Instagram ads reach homeowners before they even start searching. Geo-targeted campaigns introduce your brand to the right audience in your service area, while retargeting campaigns re-engage visitors who browsed your website but didn't convert. This two-pronged approach builds a pipeline of warm leads that compounds over time.
SEO: Build Long-Term Pipeline
While paid ads deliver immediate leads, SEO builds a compounding asset. Ranking for "best HVAC company in [city]" or "roofing contractor near me" generates free, high-quality traffic month after month. Our SEO strategies focus on local search dominance — Google Business Profile optimization, location-specific content, and technical SEO that keeps your site fast and crawlable.
Full-Funnel Tracking: Know What Works
Every dollar you spend is tracked from ad click to booked job. Call tracking, form submissions, and CRM integration give you complete visibility into which campaigns drive revenue — not just clicks. This data-driven approach means we continuously optimize your budget toward the channels and keywords that generate the highest return on ad spend.
The difference between performance marketing and traditional advertising is accountability. Billboard ads, radio spots, and social media "brand awareness" campaigns can't tell you which dollar generated which customer. With performance marketing, every lead is attributed to a specific campaign, keyword, and ad — giving you the clarity to scale what works and cut what doesn't. For service businesses spending $2,000 to $20,000 per month on advertising, that level of transparency is the difference between growing profitably and burning cash.
Ilya Anisimov
Ilya Anisimov founded Roxfire after spending years in technology and data platforms, where he saw firsthand how local service businesses were being underserved by agencies that prioritized creative awards over measurable results. His background in data engineering and marketing automation gave him a unique perspective: every campaign should be built on data, every dollar should be tracked, and every strategy should be tied to revenue — not vanity metrics.
Based in Miami, FL, Roxfire was built with a simple thesis — local service businesses deserve the same caliber of performance marketing that Fortune 500 companies get, without the six-figure retainers or year-long contracts. Today, Roxfire serves HVAC contractors, roofing companies, cleaning services, and other home service businesses across the United States, helping them turn ad spend into predictable, scalable customer growth.
Connect on LinkedInCommon Questions About Our Services
Our management fees start at $1,500 per month for single-channel campaigns, with most clients investing $2,500 to $7,500 per month for comprehensive multi-channel strategies. On top of management fees, we recommend a minimum ad spend of $1,500 per month for Google Ads and $1,000 per month for Meta Ads. During your free strategy call, we'll recommend a budget that aligns with your market, competition, and growth goals.
Most clients see their first qualified leads within 7 to 14 days of campaign launch. Meaningful optimization and consistent lead flow typically develop over 60 to 90 days as we gather conversion data and refine targeting, bidding, and ad creative. For SEO, expect measurable improvements in rankings and organic traffic within 3 to 6 months.
Google Ads delivers immediate visibility — your business appears at the top of search results the day campaigns launch, and you pay per click. SEO is a longer-term investment that builds organic rankings over months, generating free traffic once you rank. Most successful local service businesses use both: Google Ads for immediate lead flow and SEO to build a compounding asset that reduces dependence on paid advertising over time.
No. We operate on month-to-month agreements because we believe in earning your business through results, not locking you into commitments. That said, marketing is a compounding investment — clients who stay 6 or more months consistently see the strongest results as campaigns mature, data accumulates, and optimizations compound.
We specialize in local service businesses including HVAC, roofing, cleaning services, water and fire restoration, garage door services, pool builders, window replacement, and other home service contractors. Our strategies are tailored to each industry's unique customer journey, seasonal patterns, and competitive landscape.
Three things set us apart: First, we're performance-first — we measure success by leads and revenue generated, not impressions or clicks. Second, we specialize exclusively in local service businesses, so we understand your customers and competitive landscape deeply. Third, we move fast — from strategy to live campaigns in days, not months. No long-term contracts, no vanity metrics, no fluff.
Ready to Get More Customers Consistently?
Book a free strategy call and we'll show you how to grow your business.
Limited onboarding slots each month.
No commitment required. Let's talk about your growth.